About Us


Vital Technologies was founded in 2014 with the mission of creating a new and disruptive category of wellness products. Based on pharma-class R&D and dozens of human studies, Vital develops CUUR®: powerful fast-acting beverage recovery products, exclusively incorporating botanicals, amino acids, electrolytes and vitamins.

Our approach focuses on a multi-target integrative scientific approach to deliver powerful fast-acting products for the array of daily distress episodes (such as: energy, sports, learning, sleep, jetlag, alcohol, etc.) characterizing the modern and demanding lifestyle of healthy individuals across the globe.

CUUR® products are based on a patent-pending, microencapsulation technology platform, facilitating the delivery of ultra-dose, foul-tasting supplements in tasty, low-volume, functional beverages. The first line of CUUR® products facilitating rapid recovery from alcohol .


EXECUTIVE TEAM | Multidisciplinary and Seasoned Executive Team



CUUR - Amir Barzilay

AMIR BARZILAY

FOUNDER/CEO


A seasoned entrepreneur, CEO, Chairman and VC in a series of life-science start-ups from a broad spectrum of life-science verticals, including EVOGENE (TASE: EVGN) and APPLOSONIX (TASE: APLS).

CUUR - Doron Polity

DORON POLITY

VP OPERATIONS


Doron previously served as the COO of Sabon (acquired by Rocher in 2017) and held senior operational positions at Hanita Polymers, NovoGI, C.T.S. and J&J (Omrix).

CUUR - Irit Livny

IRIT LIVNY

VP MARKETING


Marketing executive , brand strategy and new beverage development positions at the Coca Cola Company, CBC (The Israeli Coca Cola bottler) and Saachi & Saachi (Israel).

CUUR - Roman Safonov

ROMAN SAFONOV

R&D DIRECTOR


Roman previously served as VP R&D at Nutrinia, a micro-encapsulated dietary supplement company; and; as a Senior R&D team leader at Teva.

CUUR - Dr. Michael Fox

DR. MICHAEL FOX

Head of Formulation R&D


Prior to joining Vital Technologies, Dr. Fox spent 28 years at Teva as a technology and science lead in the development and commercialization of numerous solid and liquid formulations, both generic and ethical.

CUUR - Shmulik Marko

SHMULIK MARKO

HEAD OF CONSUMER EXPERIENCE


Shmulik is an experienced food engineer, with over 25 years of experience in a variety of food and beverage companies. In his last position, Shmulik was was responsible for syrup R&D consumer experience in Soda Stream (NASDAQ: SODA), recently acquired by Pepsico.


MEDICAL & SCIENTIFIC |



CUUR - Valentin Fulga, MD

VALENTIN FULGA, MD


An experienced pharma research executive.
Held senior management positions in product development & clinical research / development at Theravitae, Riolan Ophthalmics, Proneuron, Holo-Or, Pharmos and BTG.

CUUR - Prof. Mark Fillmore

PROF. MARK FILLMORE


A leading researcher in behavioral
pharmacology, substance abuse, and
behavioral neuroscience.

CUUR - Dr. Chris Alford

DR. CHRIS ALFORD


A leading UK researcher with expertise in
Sleep; Psychopharmacology; Performance;
Sleep loss and fatigue; Driving; Natural
products and Functional foods; Social drugs;
psychophysiological measures including actimetry and EEG.


CUUR - Bill Hackett

BILL HACKETT

BOARD


Former Chairman of the beer division of Constellation Brands (NYSE: STZ).

CUUR = Tom Cardella

TOM CARDELLA

BOARD


Served as the President and CEO of Tenth and Blake, MillerCoors $1B Craft and Imported Beer Division.